20th Century Design
20th century design has been fashionable in the Antiques world for about 15 years now, but the incredibly popular TV show Mad Men has pushed it even further into the mainstream, and what was once considered to be a rather austere aesthetic, is now ubiquitous. Design from 1920's Bauhaus right through to 1980's Post Modernism has revolutionised traditional approaches to interior design. Its uncomplicated, clean lines, specifically Scandinavian design, were originally inspired by the minimalism of classical Japanese architecture.
Paradoxically, the space exploration of the 1960's inspired many outlandish and innovative furniture designs, which were the antithesis of uncomplicated minimalism. For example, the Danish designer, Verner Panton, brought a futuristic style to 60's and 70's interior design, with his signature work, Visiona 2, a fantasy landscape constructed for the 1970 Furniture Fair in Cologne, Germany. The psychedelic organic forms, made from bright materials, captured the imagination of a free-thinking society where traditional norms, rightly or wrongly, were slowly being rejected.
This changing demographic and attitude has altered the trade somewhat, but for the cognoscenti, it is the 'soul' inside an Antique, 20th Century or earlier, which makes it uniquely special and something a home should never be deprived of.
At Guinevere, for over 50 years, the pioneering and groundbreaking philosophy has been to embrace beautiful, unusual and timeless items from all periods, and to demonstrate how they can be mixed in a unique and harmonious way, irrespective of ephemeral trends.